DUKA
/BRANDING
Duka is a sparkling coffee drink born in Florence and takes its name from Alessandro il Moro, Duke of Florence in XVI century.
BRAND ARCHETYPES
Archetypes are a schematic simplification to identify the prevailing personality of a brand.
Main Personality
CREATOR
The Creator archetype represents the idea of introducing something new, challenging the status quo, and bringing innovation to an established sector. It is not concerned with fitting in but with expressing one’s authentic self and vision.
Coffee Brown
HEX #59180A
RGB 89, 24, 10
CMYK 38, 92, 89, 61
Lime Green
HEX #A7F205
RGB 167, 242, 5
CMYK 43, 0, 99, 0
Florence Purple
HEX #5A358C
RGB 90, 53, 140
CMYK 36, 9, 0, 0
Icy Blue
HEX #526AF2
RGB 82, 106, 242
CMYK 78, 62, 0, 0
Jost
Light
Regular
Medium
Bold
Duka - il Moro di Firenze
Un modo unico, salutare e sostenibile di gustare il caffè
100% Made in Florence, Bevanda al caffè può essere consumata in modi diversi: puoi berla come bibita rinfrescante oppure gustarla in compagnia in mixology nei cocktail e mocktail.
